Marketing Plan for an Updated Product

Marketing Plan for an Updated Product A marketing plan is typically designed to establish a framework for management to use as they pursue the marketing and sales objectives. It should be built on the results of the market research and the specific value proposition of a product or service. In general, a marketing plan is a shorter form of a business plan that has a limited scope and marketing emphasis. I have chosen UK chocolate confectionary market to present a market plan for an updated product. Market Overview: Chocolate sales in Europe have been growing steadily. The UK confectionery market achieved year-on-year growth for the last five to six years to reach a value of  £4.53bn i.e. the sales have increased by 13%. The overall European chocolate sales increased by 15% and the United Kingdom itself accounts for nearly 30% of European chocolate consumption. Product Overview: So far the need for innovation and the product development techniques has been explained. On the basis of these discussions I would like to use the opportunity to develop a new product in the confectionary market. Taking the existing products of Cadbury such as Cadbury Picnic, Cadbury Crunchie and Boost chocolate bars as well as Cadbury Crà ¨me Eggs, I have thought of updating Cadbury chocolate bars by producing a new chocolate bar and the Crà ¨me Eggs by producing another egg shaped product. The analysis of innovation need suggests that launch of new product can help Cadbury to attract more customers and thus increase market share in a highly competitive market of chocolate confectionary. Assuming the results obtained from the techniques for new product development and analyzing the market overview, I would say that a new product can be launched in the market and thats why I have thought of updating Cadburys existing products into other new products. This Cadburys new chocolate bar will be known as CADBURY LEMON BAR and the new egg shaped product will be known as CADBURY CHOCOLATE LEMONS. The bar name has been selected because this chocolate bar will be having an internal layer of sweet lemon tart and externally it will be covered with a mix of chocolate and fine grains of peanuts. N.B: (In the report the word Cadbury Lemon means both the updated products i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons). Market Segmentation: Understanding the needs and desires of consumers creates the opportunity for new products to be developed and brought to the market, meeting these needs and generating incremental sales. Chocolate confectionary is a mass market attracting customers and consumers of almost every age group and gender, but those who like eating chocolate. The target market for both the Cadbury Lemon products can include children of age 5 to 13 years in terms of consumers and the parents to pay for the product in terms of customers. Further more it can be expanded from children of age 14 to young people and then onwards to aged people (65+) as long as they keep their interest in their chocolate eating habit. The product would also be suitable for vegetarians and further more it would be excluded of any religious issues such as alcohol free etc. In terms of income and price of the product there isnt any need to be selective to choose a particular group of audience as everybody can easily afford to buy a b ar of chocolate or a pack of chocolate sweets i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons. Snacking Today: Snacking today is the second largest segment in the UK confectionary market with a share of over 28%. Cadbury Lemon chocolate bar is such a product which is mainly bought for immediate personal consumption. The target market of this product would be people who will buy a chocolate bar and eat it. It does not identify any particular segment but includes everybody having an access to the stores and retail shops where they will find the product, buy it and consume it. For Home: The products in this category are those which are bought for consumption sometime later. Thus in this category both the products i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons will fit properly in this category of products. These two products would target people who like filling their cupboards with chocolate to consume them for different purposes e.g. filling lunch boxes or as a treat after evening meals. For home is a category which is more about the products to be eaten by the customers i.e. both male and female partners, their children and parents and as well as by other consumers such as visitors or guests visiting at different times e.g. evening tea time and so on. Sharing Occasions: This segment represents an emerging trend towards the sharing of confectionary at formal occasions. This is an emerging segment for products which are traditionally packed in larger pack formats such as tins, large boxes and cartons. They are purchased not as gifts but also for informal sharing on specific occasions e.g. the Cadbury Chocolate Lemons can be purchased as a gift for someones birthday and Cadbury Lemon Bar can act as a sharing product at a party or just at small gathering of friends. This is how another segment of the market can be differentiated. Seasonal Giving: Seasonal giving is the third largest segment of the overall confectionary market. The rate of growth of this segment has led to an increase of 3.8% in sales and an increased share of the overall confectionary market as 17.6%.This segment includes products bought to give to someone else as well as a larger number of seasonal lines and Cadbury Chocolate Lemons in different packs would best fit in this category. Seasonal confectionary is mainly sold during the run up to Christmas and Easter and is a traditional gift at these times of the year. Along with this other seasonal occasions can include Halloween, Mothers Day and Valentines Day. Competition Overview: The UK confectionary market is facing a very strong competition among the companies in this market. Thus Cadbury Lemon will also have to tackle such circumstances of competition from different major competitors including Nestle, Kit Kat, Mars, Maltesers and others. Moreover, rapid product growth at the mass end and the premium end of the European chocolate market is adding competitive pressures. Smaller companies are making chocolate products for niche markets, such as chocolates for people who want to avoid dairy products, chocolates for people who are diabetic and chocolates for people who prefer natural or organic flavourings and ingredients. Further, established companies are constantly introducing variations and other favourites to satisfy customers variety-seeking behaviour and encourage loyalty. Although Cadbury owns a good market share but still there is a need to be aware of the competitors and the situations which may cause hindrances for the new product. SWOT Analysis: Cadbury has been in the confectionary business for a long time and holds a strong market share. Thus the company has been using its strengths to always go for producing new products as well as updating the existing ones. National advertising and sales promotion support sales of Cadbury and for instance, Cadbury has been spending heavily to launch new chocolate products or building sales during Easter or other holiday periods. There might also be some weaknesses that could be associated with it. Most of the people see chocolates as an affordable luxury and therefore buy such products for themselves and also for gifts. People are adopting the habits of giving chocolate as gifts on different occasions like Christmas, Valentines Day and Birthdays etc which has increased the opportunities in terms of increase in demand for the product. However the threats are always there when a company launches a new product. In addition to the major luxury chocolate makers with established brands, natio nal advertising campaigns and sizable market share, many smaller and local chocolate makers are attracting loyal customers. But on the whole, so far, the UK confectionary market for Cadbury seems to be having the opportunities to grow and increase the market share. Goals and Objectives: For this marketing plan I would say that the goals and objectives are simply the facts describing where the company i.e. Cadbury wants to be. The goals and objectives can be divided into two parts. Sales Goals: For many organizations the ultimate goal of the marketing plan is the effect it will have on the bottom line. Sales goals would be in terms of the sales figures estimated to be achieved. Until 2005, Cadbury has been earning great sums of profits and the further need is to increase the profits or maintain the profitability of the company up to a level at least meeting the required levels. Marketing and other Objectives: The marketing objectives for Cadbury Lemon should address each group in the target market in terms of meeting customer satisfaction and their interests in buying the product. The market objectives for Cadbury Lemon should fulfill the same elements as set for other brands. It includes continuing high Corporate and Social Responsibility standards through actions and brands, delivering superior shareowner performance, ensuring the capabilities are best in the market, focusing on creating a cohesive and talented workforce through encouraging inclusiveness and increasing the diversity of our people. Hence the product would only be said to be successful if these goals and objectives would be clearly identified and followed properly. Pricing Strategies for Cadbury Lemon: Pricing in general meanings means how much to charge for a product or service? Pricing is one of the four Ps of the marketing mix. The other three aspects are Product Management, Place (distribution) and Promotion. Penetration Pricing: Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The expectation is that the initial low price will secure market acceptance by breaking down existing brand loyalties. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume, rather than short term profit maximisation. Competitive Pricing: The competitive pricing strategy is used by around a quarter (27%) of organisations. It is the most usual form of pricing which is based on evidence from the market where product prices are determined by reference to the prices of competitive products. A sound appreciation of competitive actions, especially prices, is necessary for the most effective strategies to be formulated. The most effective marketing manager will, however, try to develop an understanding of the various competitive positions based on an appreciation of the customer needs. Distribution: Like Pricing, distribution is another important part of marketing mix which needs businesses to carry out detailed analyses in order to distribute their products/services easily and efficiently to their customers. A distribution business is the middleman between the manufacturer and customer.. As far as distribution of confectionary products is concerned, the best and appropriate options would be the following. (Method 1) (Method 2) Producer Producers Retailers Whole Sellers Customers Retailers Customers Communication: For Cadburys updated products i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons I would like to recommend following communication techniques for the product promotion. TV Advertising: Importantly I would like to recommend using TV as the most appropriate tool of communication. Cadbury has already been sponsoring Coronation Street for a long time. So when people will be watching the programme then in every break the advert will be presented and people will see how the new product has been developed. This technique will pass the message to the right target market and thus will create awareness among public. Bill Boards: Bill boards are though to be another important tool of sending the message across the target market and overall to every one. Bill boards will be displayed at certain points which will clearly explain what the product looks like and how has it been developed. People while traveling will get attracted towards the product being displayed on bill boards and thus will get the message. Hence hopefully this technique is thought to be equally appropriate to create awareness among public and then leading them to further stages of decision making and purchase of product. Transport: Compared to bill boards, transport will be taken as a source of moving message across people. Thus this is another technique which holds an equal importance as TV advertising and bill boards. Transport including buses, trams, trains and to some extent taxis are thought to be quite suitable for making people aware of the product. The product will be displayed with its features and it differences from other products on the above mentioned transports. People when traveling on these transports or following them, will get attracted towards the printed message. So this is how it will help Cadbury to increase their profits when the sales will go up. Sales Promotions: One of the below the line techniques that I think would help to increase sales is sales promotion. It can be done in a way that Cadbury can encourage customers to buy Cadbury Lemon by offering the products at trial prices or another way could be that first few millions of products would be given free without any charges. Similarly when the products would be sold through a third party e.g. retailers then it can also be looked t providing point of sale material, or special promotions aimed at encourage the distributors to sell or stock more products, so that it can help to increase the amount people will use our product. Monitoring and Reviewing Marketing Performance: The organisations who manage to be both efficient in their operations and effective that they deliver what their customers want, they enjoy the benefits of their business in real sense. On the other hand those who are neither efficient nor effective lose their market share and at last come out of the business. Financial Measures: Profit: Most of traditional financial measures concentrate on profit and it goes without saying that profit is essential to the long-term survival of any business no matter what size or shape. The performance of Cadbury Lemon could easily be judged by analysing the difference in the profits of the company. If the companys profits have gone up then it can be assumed that the product has been successful in the market and that it has helped to meet the companys objectives in terms of achieving the target profit. Meeting the financial targets is very important for every business. Companies invest a lot of money in carrying out Research and Development to make their products effective and efficient in the market. So a successful launch of Cadbury Lemon and the analysis of profit would clearly help Cadbury to make decisions about whether the product should be kept in market and let it become a cash cow or pull it out before it becomes dog. Return on Sales: Another area that gives good and bad signals to the businesses about their performance is sales. Return on sales can tell how well a product or service is performing in the market. This is how Cadbury Lemons sales will help to see what the demand for the product is. This can be analysed, whether the consumers have liked the idea of developed product and are doing repeat purchases or the product have failed to satisfy customers needs. Thus higher the sale levels will be greater would be the customers satisfaction, which will result an increase in Cadburys market share. Now lets have a look how non-financial measures can take part in reviewing Cadbury Lemons performance. Barriers to Marketing Planning: In order to overcome any problem the first and important requirement is appropriate monitoring of the problem and see how easily and effectively can a business overcome a barrier. As long as the proper control measures are installed there will be no more problems that can interfere. Taking a look on previously described external barriers; organisations are needed to take complete analyses of the factors that could influence their strategic implementation process. The political as well as legal factors especially Government policies related to taxation, employment, health and safety and other issues can be influential for the organisations. So for organisations, it is necessary to keep in mind the Governments rules and regulations in order to take step in any part of business strategy. Accordingly it would be important for managers to detect changes early so as to respond effectively. Similarly an early forecast of economic factors is also important so that recommendations related to future can be made. Technological barriers to some extent could be considered as slow acting barriers because technology does not change everyday. However for Research and Development purposes technology plays a vital role in giving the information to businesses that, then, is to be used for developments processes. The internal marketing, being an integral part of successful strategic implementation, involves all the processes necessary to carry the message of the strategic plan inside to the various audiences that compromise the organisation. The internal marketing is equally important as that of external marketing and thus it needs to be analysed fully in order to eliminate errors. Like external marketing, internal marketing also requires a good and appropriate understanding of the needs and motivations of the target audiences to be successful. The organisations should be designed in such a way that the communication between top and the bottom layers is quick and detailed. Keeping everyone informed about any changes going on within an organisation can help to take ideas and views from internal bodies which could then further be utilised in the process of final decision making. In order to analyse that how well a marketer is performing, the information can be obtained with the help of a marketing feedback. Although the information and feedback on a plans progress is can never be 100% accurate but it does act to both reduce the uncertainty in planning and improves the quality of action. Conclusion: Hence in this report the need for innovation for organisations has been explained. Product development techniques have been discussed in detail with reference to the confectionary market. A marketing plan has been presented which is covering all the aspects related to market review, competition, pricing, distribution and communication. The measures to review performance have also been talked about. And finally the barriers and the suggestions to overcome these barriers have also been explained in detail.

Analysis of the General Environment Factors

Market Size and growth rate: Market size of the industry is 40 billon and the industry has been growing at the rate 20% during the period 2000-08. The industry is currently in the rapid growth and takeoff phase since many innovations are coming up and the industry is being attracted by many big corporate to enter in. Number of rivals: The industry is divided into two sub segments: routine tests and specialised tests. In routine test segment, the industry is fragmented into many small companies at the local and regional level. In specialised test segment, the industry is dominated by few large companies such as Piramal, SRL Ranbaxy, etc. Since there is low cost associated with setting up labs at local level and the industry has bright future prospects so it is attracting large number of local companies and also big corporate to enter the market. Scope of competitive rivalry: Most companies in this industry compete at local geographic area since there is less cost associated with setting up the labs in local areas and hence it is easy for local players to enter in the market. Moreover, routine market comprises of 61% of the total market share which includes large number of small players and hence the competition is fierce at local level. Also, companies present globally have competitive advantage in terms of high end technology since it requires large investments which is not afforded by small players. Therefore looking at the long term perspective, globalisation is conducive for the increase in bottom line. Number of buyers: There are two types of buyers: doctors and patients. But most patients visit diagnostic centres only on the recommendation of doctors. Therefore referring doctors enjoy discretionary power to refer the patients to any diagnostic centre. Also the number of local diagnostic centres are many and doctors refer the patients where they have tie up and one which provide them better incentives. Therefore doctors enjoy high bargaining power. But specialized test centres are very few so they have significant bargaining power. Degree of product differentiation: Routine segment is characterized by low product differentiation because routine tests include simple tests like blood test, sugar test, etc. hich does not need much technical competency. And since there are large number of players in this segment and there is low product differentiation, this has led to intense competition and low profitability. Whereas, specialized segment is characterized by presence of economies of scale so there is high product differentiation in terms of technology, modus operandi. Also, this segment is capital intensive therefore it has fewer numb er of players. Product innovation: The industry is characterized by rapid product innovation, for example, introduction of genome studies, molecular diagnostics and so on. As the methods of diagnosis are becoming more sensitive and specific, it is leading to rapid obsolescence of old technology. Also there are opportunities to overtake rivals by being first to market with next generation products like Tele-Radiology, Tele Pathology. Supply/demand conditions: Also as there are large number of players in routine segment, there is intense rivalry at local level. This rivalry has resulted in price wars. In specialized segment, which comprises of national players, there is moderate rivalry since players compete in same markets and market potential is high. Pace of technological change: As mentioned earlier, industry is marked with rapid change in technology and, methods of diagnosis. Rapidly advancement of technology in the methods of diagnosis and equipments is leading to rapid obsolescence of old technology. Most diagnostic centres need new technology with a need to replace equipments every six months which is not financially viable for most of the centres. Vertical integration: Most competitors operate only in one segment that is diagnosis. But some competitors like Piramal operate in multiple stages, for example it operates through B2C (Business to customer), D2C (Doctor to customer), B2B (Business to Business) modes. Economies of Scale: The industry is characterized by economies of scale. But in routine segment, despite of the presence of economies of scale, none of the players has able to achieve high end volumes, due to intense competition and absence of government policies for restricting the entry of newer players, in order to gain substantial cost advantage. Specialized segment is also characterized by significant economies of scale.

Global Managerial Essay

Debt crisis of 1980 was quite significant in a number of ways. First it enabled the International Monetary Fund (IMF) to gain a visible role in managing its crisis. The crisis also played quite substantial role in financial crisis of Asians. IMF is criticized by many observers because of its ability to handle cases related to debt crisis but all in all this institution finally helped in resolving the acute phase of the debt crisis. The fund brought together the commercial banks, countries with debt and other issues which were involved in the crisis. Various involvements of MIF in their development issues were also illustrated by the debt crisis. The value of existence of IMF was greatly facilitated by the debt crisis. There are quite a number of social cost which arisen as a result of debt crisis of 1980. Debt crisis during this period eventually wiped out all the efforts which were made to reduce poverty within those countries which owned debts (Carrasco R. 2008). Global managerial entails shifting of management from being managed by the national state to being managed by the global institution. This shifting can be either absolute or not. Various institutions that are managed nationally usually embrace various global goals. The state need to adopt various procedures and policies so that they can achieve better global managerial since it entirely needs to be developed from within but not to be adopted from other countries. This usually helps in relocating producers in various global economies. This managerial basically recognizes global managerial in all parts of the world but not just in some specific parts. The debt crisis of 1980 was basically viewed as crisis for banking which left out other national economies to give various feedbacks which could else be challenging to the state’s development. Since debt crisis was entirely treated as banking crisis brought about global fin. This time of debt crisis physically brought a lot of challenges to various state developments. This resulted to rise of the social spending and various state enterprises were finally privatized as a result of these crisis. During the debt crisis regime, two trends were incorporated in the crisis which had emerged in 1970s. First economic growth diverged among the states which were affected by the crisis after they underwent the 3W as collective entities (Macesich 1996). Then the world economy was managed through global managerial and management strategies which were used were coordinated through procedures based on various rules which were used to solve out various management issues. During this regime various terms debts were rescheduled by most of the countries which made them not to pay for their dues as if was required. Therefore, these debts over extended and this made many countries which were being affected by the debt crisis. The debt crisis started to grow in early 80’s which was led by growing countries which earned a lot of money earned as a result of oil that they exported to other countries. This led to these countries having extra money which brought about idea of rendering the money to other countries which did not have a lot of income. These countries which had extra money as a result of sale of oil deposited their extra money into western banks which realized that most of the countries had a lot of money which was not freely circulating but it was only invested in banks (Baird 2006). This money was lead to the third world countries by the bank so that they could initiate various development projects which could consequently boost their status to produce more money and the banks believed that since the money was lead out for development projects, they will consequently pay with a lot of interest. Due to some factors which arose such as global recession, increased would interest rate and low prices of commodities eventually made a lot of debts to grow quite fast and therefore these countries begun to fail in the payment of their debts which made them to result in owning large amount of debts from the bank. The money which was loaned to those developing countries increased significantly during the early 1980’s. These countries since they were unable to pay their debts, they continued to owe money from World Bank, IMF and to other first world government which had invested their money in those bank. Therefore due to these huge debts owned by developing countries, the debts crisis arose. In quite simple terms, debt crisis arose as a result of debts owned by the third world countries. These debt crises kept on growing since these countries were unable to repay the debts that they owned from the banks. Most of the loans which are owned by the third world countries in most cases are repaid using hard currency which are quite stable and therefore their value to not keep on changing in most countries (Watkin 1995). Most developing countries usually use soft currencies which usually deteriorate the value with time and therefore it’s no very much applicable in paying the debts and therefore the debts owned by the country eventually rises. The values of debts kept growing which makes the export to decrease and the value of most of the commodities to consequently go down this has brought a lot of problems in paying back the loans they owned. Most of the Europeans countries were involved in various debt crises which were quite huge such that they could not be waved. Various institutions such as commercial banks facilitated the adverse growth of the debt crisis. Due to rapid development of the crisis, IMF played quite a major role in helping to solve various crises. It acted as a loophole for those countries which were heavy laden by debts but it was unable to solve various problems such as economic problem, societal and also political problems. Despite of its great effort to solve the crisis it failed in carrying out those measures. Debt crisis contributed greatly to global changes which are meant to control various economic services associated with the debt crisis and these economic policies are usually globally managed by which government is meant to adopt various policies which are usually presented by various global institution which are usually designed in regard to globe instead of national consideration which has consequently lead to erosion third world state’s sovereignty (Thedani 2006). Most of these countries acquired debts after borrowing money in late 1970’s and faced quite a number of difficulties in repaying the debts. After the debtors who were basically the banks made various negotiations in regard to the debts condition after they were equally accepted by the global management and they also had overview of the policies in regard to national economy. The countries which owned various debts developed financial power of world wide multilateral institutions which gave them powers to have concession from the state which helped them to pay their debts (Loxley 1998). It paying for their debts, it was required of them to adopt to move policies which were economic so that they can have strategies of repaying for their debts. During this time of debt crisis, various terms of economic managements were reformulated which enabled powers to be shifted from third world state towards various global agencies. The banking institutions which were involved in debt crisis to allocate powers onto themselves which were meant to regulate unprecedented power. In the rise of debt crisis, people believed that it rose to due to many factors. Some of those who observed the rise of debt crisis believed that petrodollar recycling which occurred during 1970’s resulted to these debt crises. This period is known to have had high oil prices which had risen drastically. Many of the countries which exported oil such as Middle East countries had a lot of profit which made them to invest large sum of money in various banking institutions especially in European and United State banks. These banks wanted to make profit for those countries which needed loans and this facilitated to them being led large sums of money which was not consequently repaid. Most of the developing countries by them wanted to borrow large sums of money so that they could boost their development projects. They believed that this money was relatively cheap and that they could be able to repay it without any problems. The debts kept on increasing and these people were finally unable to repay the debts which resulted to debt crisis of 1980. After this period of borrowing money from various banking institutions the export decreased and the internet rate increased significantly during the period in early 1980s. Due to this decrease, debtors consequently defeated in paying their debts to those banking institutions and therefore the country’s owner of money felt that they needed their money due to the decreased export. Giving out of these loans and borrowing of loans by the developing countries came to an end in 1980’s with global recession. The debtor countries had experienced quite a significant drop in their exports, and at the same time dollar value increased more than the value of other currencies which were used by other countries (Effros 1989). Interest rate globally increased foreign exchange which was reserved for debtors depleted and therefore these countries only looked upon the help from the various transactions which resulted from the international finances. Those debtor countries strained a lot in making arrangements to pay for their debts which was quite expensive for those countries since the money that they had received from these banking institutions had floating rates of interest which consequently increased with relative increase in global rates. Those who were active participant of the debt crisis included-government from both third world countries and those from developing countries, World Bank, banking institutions such as commercial bank and the IMF (Thedani 2006). As a result of their negotiation in regards to the debt crisis they made the international finances to collapse since they did not come in terms when negotiating for the means of payment of those debts since the currency was not stable and it kept on depreciating in value. The debt crisis caused a lot of strain on the social cost which lead to development of the lost decade those who were involved in debt crisis and also various observers and a negative attitude towards World Bank and IMF because of the way that they handled the debt crisis. Their criticism was quite similar to that of financial crisis which developed among the Asians. These banking institutions finally came up with stable way of dealing with the crisis since they came up with adjustment program by coming up with high prices in developing countries. Most of the developing countries contributed greatly to neoliberalism as a result of debt crisis (Pascual 2006). This is because these countries had to come up with their own ways of ensuring that they repay the debts that they owned with their own companies so that they could eventually raise money to repay their debts on. Those companies which were established by the developing countries, when they were unable to repay the debts that they owned they gave shares to those countries who had given the loans so that they could be part of the shareholders and they believed that this would help them in retrieving back their money. In conclusion, the debts owned by the third world countries cannot be repaid by those countries which are under developed loans which are rendered a fresh only increases the burden of debts in those countries and this can lead to future crisis arising and more also worsening since they will tighten the financial situation of the third world countries.

Essay on Statement of Philosophy and Educational Goals

Statement of Philosophy and Educational Goals In the following report, I will be discussing my personal philosophy on education and my educational goals. My philosophy will include some of my personal opinions on the nature of students, the nature of knowledge, the purpose of public education, teaching methods and the importance of curriculum. My educational goals will focus on my development plans and future education. I feel that it is natural for students, or for that matter anyone, to want to learn. In my own experience, the pursuit of learning requires a high interest level in the subject matter being taught. You may have the most exciting subject on earth. However, if it is presented in an ineffective†¦show more content†¦I think when social studies are presented in a manner that gives facts, and then allows for interpretation it is most interesting. That leads me to my beliefs on what the purpose of public education is. I feel that the overall purpose of public education is to help students become well- rounded, knowledgeable citizens. I also feel that public education should also be used to encourage students to pursue higher education. As a teacher, I hope to excite children to learn about social studies. Through my classroom, I would feel accomplished if students learned, retained, formed opinions, and sought further knowledge on the subject matter that I taught. In my method of teaching I would tend to be somewhat of an existentialist. I would tend to focus on how students learn. Since history is a large category of social studies, I would want students to learn many things other than simply facts and dates. I would hope to show students that history is made up of â€Å"real people†. I would want to show the culture in which people lived, and relate aspects of that culture to modern day life. When presented in that manner, I think dates and facts of history become much more important. 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Personal Philosophy of Education Introduction: From the very beginning of my life I recognized the importance of higher education. I am 34 years old. I am Egyptian. I was born in a highly educated family . My father earned a Ph.D. in chemistry. My uncle earned a Ph.D. in Engineering . My aunt is a doctor. My grandparents were highly educated and they were great leaders in the educational field. This shaped